When I was a child, the thick Sears, Roebuck and Co. catalog was a staple in most homes. It contained sections for just about everything you could ever want to buy, it seemed, and offered another option for families who lived in more rural areas, like ours, with limited choices for shopping.
The large catalog came in handy for other things, too, like a “booster seat” for the tots who had outgrown their high chairs, but couldn’t quite reach the dinner table on their own. I remember a particular “snow day” from school when my sister and I had fun making “paper dolls” out of the previous season’s catalog. We carefully cut out the main figures and then found clothing on other pages that could be trimmed to fit. The joys of a simple childhood.
Years later, as a young mother with a child of my own, I saved “trading stamps,” which were given out by many of the grocery stores according to how much you spent. I pasted them into small booklets and watched the stack grow. Top Value was the main type I saved, and I spent considerable time perusing their mail order catalog to decide on the wonderful “premiums” that would be my goals. One of my older daughter’s first dolls, a sweet Kewpie in one-piece pajamas, came to live with us, thanks to Top Value stamps.
Around Thanksgiving, the J.C. Penney Christmas catalog was always a welcome sight in the mail. I spent hours poring over the pages to decide which gifts my daughters just couldn’t do without. This was also a great way to get ideas for grandmas and grandpas! Even though we had a few stores in our small town that carried toys, it seemed that the Penney’s catalog offered a much wider selection of brands, such as Playskool and Fisher Price. Playtime was better than ever with the likes of Happy Apple, Milk Wagon, and Chatter Phone. Our small house became a virtual village of Little People homes, schools, and farms. Pleasant memories.
Time marched on, and my children were nearly grown. By then, I’d finally earned my teacher certification and would have the opportunity to help other people’s youngsters learn and develop. I remember the excitement of securing my first teaching position and having the secretary hand me Lakeshore and ReallyGoodStuff catalogs to order materials for my new classroom, since we were located hours away from the nearest teacher supply store. It seemed too good to be true after all those years of study. I did, in fact, order some “really good stuff.”
Over the years, it seemed that I always ended up back in a remote area with very limited shopping. Fall typically brought the new catalogs from L.L. Bean and Lands’ End. Buying that new winter jacket at the END of the season when it was on sale was a much better plan, of course, but it was still great fun to look. The most welcomed catalogs in our part of Upper Michigan were the early spring arrivals from plant and flower companies like Gurney’s, Burpee, and Michigan Bulb. Those indicated that we WOULD, indeed, make it through another winter! I spent a great deal of time sketching ideas for our flower beds based on choices made for the local growing zone. Sometimes we bought through mail order, and other times we visited our local nursery. Either way, having those catalogs for handy visuals and information was priceless.
Life has a strange way of leading where we don’t expect. A few years ago, I found myself living on my own in a more populated area with every type of store you can imagine in close range. One rainy afternoon I was retrieving my umbrella from the floor on the passenger side of the car and noticed some papers under the seat. Pulling them out, I saw a grocery store flyer from my previous life, along with a Plow & Hearth catalog sporting my former husband’s name. I then remembered leaving for what ended up being our last road trip together. We had stopped for the mail on our way out, and I just shoved it under the seat to be forgotten. My only “hearth” nowadays is artificial, and I have no garden to dig in, much less “plow.” Quite the reminder about the changes in the fabric of my days.
The holidays have now passed for another year. Several weeks ago, I was surprised when I visited the bank of mailboxes in my apartment building lobby to find a Burpee spring catalog mixed in with the rest of my mail. It was actually addressed to me and not just to “current resident.” They found me! Guess the nice folks at Burpee don’t know, or care, that I currently have no need for plants and seeds, or any of the related supplies. I’m hanging onto it, though, and won’t admit just how many times I’ve peeked at its pages. Who knows what the future may bring.